In the technology sales landscape, it's rather difficult to be permanently updated and innovative. After years of consolidating and stabilizing the brand in the local market, 'German Computers' came along with a very specific request: REBOOTING! - And for DUKU's talent, this challenge could only be elaborated with tones of enthusiastic innovations. Thus, the renewal began appearing through their digital communications (social media) and outdoor activations (city light banners). As our work was finally embraced by the client's approval, we are pleased to present you a new distinctive logo in the technology equipment retail reality: The new logo is a recreation of the emblematic 'ON-OFF' icon that almost every electronic device has. Also, the accompanying colors of the German state emphasize the origin country of the products and the company name itself.