Joni Tours goes everywhere, anytime! Creating a unique identity within the travel industry was the main goal when branding Joni Tours. The main focus was to convey to the public four important concepts, safety, comfort, punctuality and last but not least, adventure. This was achieved through a simple and direct language of communication, which can be easily perceived by potential customers of Joni Tours. As for the logo, its constituent parts are closely related to hospitality, an element that characterizes our local culture. Their now distinctive visual identity, social media presence and unwavering commitment to total customer satisfaction have successfully established Joni Tours as a well-known and trusted bus travel agency.