This is the story of the unique origin of Qafë Mali drinkable water, brought through design elements. We conveyed this story through the visual portrayal of the girl with the pitcher and traditional clothing from Pukë (North Albania), turning it into the distinctive symbol and identity of the brand. After defining the representative elements, it was the turn of the labels design, which in addition to being part of the packaging, turned into a reflection of the brand's identity. After thorough examination of water qualities and through the harmonious interweaving of the label details, we realized a cohesive and unified identity. To familiarize the audience with the essence that this water represents and to create a deeper connection with the consumer, we created the TVC spot, which was shown on the screens of the Albanian audience. Meanwhile the branding of transport automobiles, refrigerators and the business cards of Qafë Mali, is a constant reminder to stay hydrated and to benefit from all the values that this water offers. You can find out more about Qafë Mali by visiting their website @ujeqafemali.com, freshly redesigned by the DUKU team.